Projects developed using AI tools
AI tools as a creative partner
Visual storytelling is the most important thing - and preparation is key.
AI tools are particularly effective for this purpose. Not only for communicating with customers and retailers, but also internally when sharing ideas and concepts.
AI tools make it easy to outline a direction and establish a shared understanding before production begins.
In some projects I use AI tools to generate ideas and set the direction for projects. These tools allow us to think big while still staying within budget.
It may make sense to continue developing AI material for a project, if the costs would otherwise become too heavy for various reasons.
And at other times, working with AI is just the starting point for a creative and innovative project.
Starting point or the primary tool
AI tools help streamline workflows in many ways. They also serve as an effective and exciting starting point when ideas need to be visualized - sometimes to determine exactly what needs to be created in collaboration with the rest of the team, and other times when AI tools are the primary medium for developing everything.
Being creative with AI is easily achievable in combination with photography, video, text, and graphics.
Cafe concept
This presentation of a café serves as a comprehensive example of how to approach a project holistically, covering every aspect from concept to execution. It demonstrates the integration of interior design, logo, uniforms, photography, social media presence, menu, and overall brand identity.
Every element is carefully considered and designed to align with the café’s core concept, which blends Spanish warmth with Danish simplicity.
Cafe presentation
The presentation illustrates how every single detail, whether visual, functional, or experiential works together to create a cohesive and inviting atmosphere that resonates with the target audience.
All images were generated in Midjourney and post-processed. Text, graphics, and layout were quickly developed alongside the images and based on the requirements for what should be included in the presentation. And everything should be viewed and read as a rough draft of how to approach the project.
Human vs. machine
Many people use AI tools to create images or videos. But just like in photography, it’s really all about the viewer and the person who comes up with the ideas.
To be as effective as possible, it’s important to have a solid plan and to have visually minded people creating the images. Creativity still comes from people; the tools simply handle the practical aspects.
Let's talk about AI
Let’s start by having a chat and figure out what needs to be created.
Stine Albertsen
